Look. I'm gonna explain this one slowly for the publishers and top-level editors who I know are just sitting around the day before a three day weekend reading this blog. When you spout this crap, no one believes you, and what's more, they think you suck, and often tell you so. And you're always stunned that nobody's buying what you're selling. Always. And ... really.
You hired a bunch of people specifically for their advanced, highly developed bullshit detectors and confrontational attitudes. You put them all in a room together, where they could reinforce each other's paranoid delusions and tribal instincts and cheer one another on, while you paid them to say fuck you to anyone in any position of authority trying to sell them anything that smelled even faintly of insincerity. You gave them awards and bonuses when they said fuck you very loudly and very well. When they caught people in lies, when they tore down the "official" story and presented the unvarnished truth in defiance of what those in power wished, you held them up to one another as the best and the brightest and said this, this kind of work, this is what we want.
And then you sat across from them in a meeting in your pinstriped suit and you told them, from your position of authority, that even though you'd just shitcanned their colleagues (jingling your Infiniti keys in your pocket as you did so), it wasn't "downsizing," it was "rightsizing." When they asked questions, you got angry and defensive. And you have the temerity to be surprised when they treat you like a guy who goes around taking shits in baby strollers?
What did you expect?